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Our Beliefs
Fifty One Apparel has been developed from a belief that there is a need for a clothing range that caters to women suffering with symptoms during menopause. Hot flushes can make women uncomfortable, self-conscious and embarrassed and night sweats can cause disrupted sleep, which leads to lack of concentration, energy and motivation. These symptoms can ultimately lead to low self esteem, confidence and mood swings.
Our unique clothing line helps you manage these symptoms by providing comfortable, stylish clothing that is scientifically proven to regulate your body temperature.
Our climate control technology ensures heat is taken away from the body, stored and released back when the body begins to cool down, keeping you cool and dry, day and night, leaving you feeling comfortable, confident and happy.
We created our clothing line with you in mind. We understand the busy lifestyle you lead during this stage of your life, juggling family, career and your social life. So, not only are our clothes intelligent at keeping you comfortable and dry, they're also practical. You can wear our collection anywhere, anytime. Perfect for the gym, workplace, day out, a night away, loungewear or nightwear.
We are two friends, with families, fast approaching the age of natural changes in women - menopause. We have worked in retail and sales for 50 years (combined) and are using our expertise in this field to make a difference to women going through menopause.
Our light bulb moment and journey to create Fifty One Apparel started off quite innocently in Iceland, when a friend suffering with hot flushes, stripped down to just a tee shirt and jeans in the arctic freeze, feeling hot, sticky and irritable. After seeing her plight it very quickly dawned on us that there really wasn’t the right sort of understanding, or apparel, available that was comfortable, stylish and helpful during hot flushes. Understanding that these symptom last for years, we did not want women to suffer.
So we set about producing Fifty One Apparel, a unique collection of clothing that helps regulate body temperature for women during menopause.
It is our mission and utmost priority to create a top quality product that actually makes a difference. Using technology which was originally developed for astronauts with NASA, we have sourced fabric that is high quality and highly effective in its purpose.
Our fabric is unique in its ability to regulate body temperature by detecting a rise or dip in body temperature and accordingly releases or traps heat within its fabrics until it is needed.
Using cellulosic yarn, allows for a natural handle and versatile styling.
