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WELCOME TO THE NEW 51

Home to the coolest clothes for hot women

Our clothes control the production of moisture before it even starts.
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Falling for fall

Shop Autumn styles

Use code AUTUMN10 to enjoy 10% off select styles designed to keep you comfortable 24/7.
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Outlast® Technology

The Key to Temperature Regulation

Nope, not sweat wicking. Our material continuously works to absorb and release excess heat.
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Allow us to introduce ourselves

We’re Fifty One Apparel - a brand dedicated to designing and creating stylish clothing that every woman can feel great in. Our mission is to provide high-quality performance clothing that actually helps control menopause symptoms, without making women compromise on style or comfort. Whether you’re peri or post-menopausal, have had an early menopause or just want to keep cool, these clothes are for you. 

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Nightwear

Sleep soundly through the night 
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Daywear

Stay cool & comfortable all day
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Sportswear

Stay active, stay cool
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Loungewear

Relax in comfort & style
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Menopause clothing designed to help with hot flushes

Hot flushes and night sweats shouldn’t stop you from enjoying life — so don’t let them. Our stylish collection of menopause day, lounge and nightwear keeps you cool no matter how hot you get. You should never be held back by your menopause symptoms, so all our clothes have been designed to be worn at home or the office, to bed or at the gym. It’s up to you.  

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NASA Technology for astronomical results

We use Certified Space Technology to help you put the freeze on hot flushes.  The cutting edge science that goes into all of our products was originally developed by NASA so rather than just wicking away sweat, our clothes control the production of moisture before it starts — keeping your body temperature stable, and you comfortable.