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Are you Fake ?

Are you Fake ?

The power of the “review” cannot be overestimated. It can mean the difference between the success or failure of a brand and so it is of no surprise that there has been an increased focus in exposing those companies involved in the creation or purchasing of fake reviews.
The Importance of Celebrity Endorsements

The Importance of Celebrity Endorsements

This week we saw celebrities including Ellie Goulding and Rita Ora change the manner in which they use their media posts.

In total 16 high profile celebrities will clearly state whether they are being paid for their posts or for items they feature or items they have been gifted.